It's always good to learn from people who spend a lot of time any money researching and testing.
Have a look at what the big boys are doing and see how that would benefit your business, but temper it to suit your needs.
E.g. if you look at what M&S are doing, it may look nice from a design point of view, but in SEO terms it probably doesn't help you, M&S don't need SEO to do huge amounts of business on wooly cardigans. But look at some of the electronics retailers, who are significantly challenged by other e-tailers and you'll start to see a distinct difference.
Gone are all the banners and flash from the side bars, its light and functional, built for speed, built for results, built for sales.
A good example of this is Dixons, what was an overblown cumbersome site is now light as a fairy, why? well I'm sure they've spent a lot of time and money discovering why, so maybe we should do the same.
Have a look at what the big boys are doing and see how that would benefit your business, but temper it to suit your needs.
E.g. if you look at what M&S are doing, it may look nice from a design point of view, but in SEO terms it probably doesn't help you, M&S don't need SEO to do huge amounts of business on wooly cardigans. But look at some of the electronics retailers, who are significantly challenged by other e-tailers and you'll start to see a distinct difference.
Gone are all the banners and flash from the side bars, its light and functional, built for speed, built for results, built for sales.
A good example of this is Dixons, what was an overblown cumbersome site is now light as a fairy, why? well I'm sure they've spent a lot of time and money discovering why, so maybe we should do the same.
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