One of our big success stories is our tool hire partnership, it gives us access to 90+ UK stores, 1.5m sqft of storage and 1500 staff, all working on our behalf to fulfill the enquiries we generate.
Starting out with mammoth-hire.co.uk, adding nationaltoolhireshops.co.uk, then bighire.co.uk, we didn't know which would capture the most traffic and convert the most business.
As it happens it's nationaltoolhireshops.co.uk, partly, we think, because of design, partly because of the marketing we put behind it, partly because people just like the brand.
However, the beauty of it is, the other 2 sites still generate income for us and our hire partners and occupy competitor page space on search results, thus generating valuable extra income.
So in the age old "watch the pennies and the pounds will look after themselves" or the more recent and well advertised term "every little helps" how could multiple new outlets improve your bottom line?
Starting out with mammoth-hire.co.uk, adding nationaltoolhireshops.co.uk, then bighire.co.uk, we didn't know which would capture the most traffic and convert the most business.
As it happens it's nationaltoolhireshops.co.uk, partly, we think, because of design, partly because of the marketing we put behind it, partly because people just like the brand.
However, the beauty of it is, the other 2 sites still generate income for us and our hire partners and occupy competitor page space on search results, thus generating valuable extra income.
So in the age old "watch the pennies and the pounds will look after themselves" or the more recent and well advertised term "every little helps" how could multiple new outlets improve your bottom line?
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